Shiseido Americas Corporation, a subsidiary of Tokyo-based, global cosmetics company Shiseido Company Limited, has appointed Vincent Ferrato as chief financial officer, effective July 1, 2021.
 
Ferrato will lead Shiseido Americas’ financial organization which includes financial planning & analysis, accounting, tax, treasury and operations finance. He will report to Ron Gee, newly appointed president & CEO of Shiseido Americas. Ferrato previously served as Shiseido Americas EVP of finance, Americas Region.
 
As CFO, Ferrato will provide support for Shiseido Americas regionally-based global brands and maintain finance oversight of the region’s commercial businesses in the U.S., Canada and Latin America. He will work closely with his counterparts across the globe including those at Shiseido’s Tokyo headquarters to align strategic financial initiatives with a focus on driving profitability in full alignment with the company’s medium-to-long-term strategy, WIN 2023 and Beyond.
 
“I consider myself fortunate to have been able to select Shiseido Americas’ new Regional CFO from within our internal pool of talented finance executives,” said Ron Gee. “During the past five years, Vinny has proven himself an instrumental partner not only to me, but to our brands, our business functions and their leaders, acting as both a true champion of growth and an advocate for fiscal responsibility across our businesses. Among our Tokyo headquarter colleagues and those of us here at Shiseido Americas, Vinny is widely respected for his business acumen, strategic thinking and his dedication to our company’s core values. I look forward to our continued work together.”
 
Ferrato commented, “I am very grateful to Ron and Uotani-san for the opportunity to lead the Shiseido Americas Finance team at such an important time for our company. As our brands continue to pursue product innovation at a rapid pace and accelerate their digital transformation, foundational support from a Finance perspective will be critical to their ability to compete in a market undergoing fundamental change. Strong financial planning in the midst of business recovery and growth is the only way to ensure long-term sustainability, and I envision the Finance function as a key driver of that mission.”
 
Experience
 
Ferrato spent the last 15 years in various finance roles of increasing responsibility within the beauty industry. Prior to joining Shiseido, he served as head of FP&A for Coty U.S., reporting directly to the CFO of the Americas covering all U.S. brands and channels, representing more than 35,000 points of distribution.
 
His beauty experience spans multiple beauty channels including mass and prestige across the skincare, makeup and fragrance categories.  Previously, Ferrato worked in the banking and entertainment industries and in the home furnishings sector where his primary focus was on strategic transformation efforts.